Join us on October 11th for a conversation with Kareeda Chones Aguam, Senior Vice President of Partner Strategy and Management with the Milwaukee Bucks and Fiserv Forum. We'll discuss leadership, women's advancement, the business case around advocacy and the many opportunities that exist to advance our region. Please reach out to Lauren Feaster directly with any questions or themes you'd like considered during this session!
As a front-office veteran for the Milwaukee Bucks, Kareeda Chones-Aguam had good reason to be nervous when the Bucks were sold in 2014.
New ownership could spell major management changes, but Chones-Aguam has shined under the new regime, adapting to an aggressive new sales-focused culture and leading the Bucks through an astounding level of sponsorship growth.
During the 2018-19 season, the team’s first in Fiserv Forum, year-over-year partnership revenue growth hit 58%, and there’s been a steady increase in the number of partnerships that the team has retained, including 80% retention for the 2019-20 season.
“We changed the culture of how we sell,” she said. “No more are we just checking boxes with partners. We are making sure we are listening to our partners and it is more customized. We are developing objectives and goals and transferring that into how we run our business.”
Chones-Aguam’s father, Jim, played eight seasons in the NBA, and she is one of six siblings to play Division I basketball. Like her dad, she played at Marquette and then joined the Bucks in 1999.
Chones-Aguam relishes the culture shift that came with the Bucks’ new ownership. “It is more open and supportive,” she said. “I’m loving every minute of it.” — John Lombardo
Program Highlights:
- Live Discussion: Each program will feature a captivating live discussion with an engaged studio audience, ensuring an interactive and enlightening experience.
- Local BIPOC Vendor: We're proud to support local BIPOC (Black, Indigenous, and People of Color) businesses by providing a lunch prepared by a dedicated catering service. Your $30 fee for in-person attendance goes directly our diverse vendors.
Virtual Participation:
Virtual registration is absolutely free, granting you access to the event from the convenience of your own device. Please keep in mind that no lunch will be provided for virtual attendees. Nevertheless, you'll have the chance to actively participate in the discussions, pose questions, and connect with fellow virtual participants.
