Since 2003, Anne Curley’s consulting practice. Curley Communication, has specialized in brand clarification. She helps businesses and not-for-profits whose image is outdated, incomplete or just undifferentiated. To address this very common problem, she developed a cost-effective process for figuring out what an organization’s name realistically can stand for and what it ideally should stand for to attract the relationships – customers, donors, employees or members – that fit best. She has used this process to help reposition and strengthen the brand identities of scores of organizations including health care systems, manufacturers, social service agencies, financial service providers and others. Read more...